On the morning of 25th March 2020, when the entire country woke up to the new concept of lockdown, Siddharth Sinha’s mind was beginning to unlock with ideas. Siddharth, like a typical Indian, was an avid cinema fan. Although an expert events guy, he had even had a small tryst with the film industry. He understood the struggles of a filmmaker and the shortcomings of the current film industry setup. His thought process was simple. Filmmakers were the real heroes and they deserved a chance to showcase their work to the audience. After all, art is subjective. Why should only a handful of people decide whether a piece of art is good or bad?
He, of course, needed like-minded people to realize this dream. James Bond also after all, needs a team! This was the perfect time for the Gurubhai of the team, Shalibhadra Shah – the visionary businessman with an eye for detail and an experience of producing films to step in with Romi Dua, the Badshah of the team – the tech whiz. Hours of brainstorming sessions (done virtually of course) led to the idea taking shape. The time was ripe and so was the project and in came Jaideep Abichandani , the Don Vito Corleone of the team – the highly experienced business professional with years of leadership experience along with Gautam Chheda , the Vasooli Bhai of the team – the quintessential finance expert.
Their visions aligned like the chakras of a meditating yogi. All of them wanted the same thing – a free trade market for cinema and filmmakers to thrive, a platform where the filmmakers are free to showcase their work of art and in the process monetize it.
As the lockdown restrictions started lifting, the team drew up plans for an October launch of ABC Talkies. But fate had other ideas with the team facing major obstacles in their race against time. A month of research talking to various stalwarts of the film world led the team to take a step back and redesign the entire concept. A lion, after all, takes a step back before taking the leap.
Down but definitely not out, the team circled back to the drawing board. With the help of an experienced tech team, the platform was built from the scratch with state-of-the-art technology and a robust security system. Months of rigorous hard work later, all the midnight oil burnt finally bore fruit.
That’s how, on 26th February, 2021, ABC Talkies came into existence – World’s First Cinema Marketplace.
Well that’s the beginning of our story and the rest of it is going to create history.
Box Office is just the beginning. This is just the tip of the iceberg. Cinema is about to change forever.
Welcome to India’s first Filmtech Company that is set to revolutionize the way the film industry works and transitions into the digital world - a world where the filmmakers can monetize their creations, a world where life will never be the same for independent, amateur and new filmmakers.
We have all read about the White Revolution and the Green Revolution. It’s time now to witness the Cinema Revolution!